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Use the Web to connect with patients |
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Written by Bryan Scribner
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Friday, 29 February 2008 |
If your practice already offers a Web site to reach out to new or existing clients, you’re on the right track. If not, it might be a good time to consider a new or improved Web site that will help draw more business to your practice.
In the Feb. 11 issue of Chiropractic Economics, a story outlines reasons to use online marketing, as well as provides suggestions for best practices. Some of those tips are summarized below:
- It’s free for patients, and some physician-finder services and other Website-creation services are free to the practitioner.
- It allows patients to ask questions and answers frequently asked questions.
- Web sites can project a good image for your business, as they can show you’re up-to-date with the latest technologies and trends in alternative medicine.
- There’s not much of a time commitment for patients, who can likely find everything they’re looking for in about 10 minutes. Consumers will likely be on the lookout for cost, convenience and expertise, so be sure to prominently display any special pricing, all locations and your credentials and background.
- Unlike print or Web advertising, a Web site can allow you to add, edit or delete information at your convenience and when you feel it’s necessary.
- You can quickly respond to patient inquires, whether through e-mail or online posts.
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Last Updated ( Friday, 29 February 2008 )
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